PROMOTION OF EVENT ($1 million value)

  • PRINT
    1,500 inches of print advertising in each of HCMG’s five daily newspapers – Connecticut Post, Norwalk Hour, Stamford Advocate, Greenwich Time and Danbury News-Times in month prior to Expo
  • Online
    Display banners across Hearst’s 11 CT newspaper sites.
  • Program Guide
    The centerfold insert of HCMG’s September 7th GO entertainment tabloid insert will act as the official program guide, distributed to all 80,000+ subscribers of Connecticut Post, Norwalk Hour, Stamford Advocate, Greenwich Time and Danbury News-Times.
  • Email & Newsletters
    Promotion to more than 46,000 recipients of Breaking News alerts and Daily Read email newsletters.
  • Social
    $10,000 worth of Facebook advertising to targeted market.
  • Direct Mail
    Expo promotion included on subscriber communications (bill stuffers) with special discount ticket offers.
  • Outdoor
    Spots on digital billboard outside Webster Bank arena by highly trafficked Interstate 95.
  • Radio
    Promotion month prior with dominant local radio stations.
  • Television
    Promotion month prior with WTNH Connecticut.
  • Magazines
    Full page promotion ads in HCMG’s April’s Connecticut Wine & Beer Trail and May’s Best of Summer magazines.