PROMOTION OF EVENT ($1 million value)
1,500 inches of print advertising in each of HCMG’s five daily newspapers – Connecticut Post, Norwalk Hour, Stamford Advocate, Greenwich Time and Danbury News-Times in month prior to Expo
Display banners across Hearst’s 11 CT newspaper sites.
- Program Guide
The centerfold insert of HCMG’s September 7th GO entertainment tabloid insert will act as the official program guide, distributed to all 80,000+ subscribers of Connecticut Post, Norwalk Hour, Stamford Advocate, Greenwich Time and Danbury News-Times.
- Email & Newsletters
Promotion to more than 46,000 recipients of Breaking News alerts and Daily Read email newsletters.
$10,000 worth of Facebook advertising to targeted market.
- Direct Mail
Expo promotion included on subscriber communications (bill stuffers) with special discount ticket offers.
Spots on digital billboard outside Webster Bank arena by highly trafficked Interstate 95.
Promotion month prior with dominant local radio stations.
Promotion month prior with WTNH Connecticut.
Full page promotion ads in HCMG’s April’s Connecticut Wine & Beer Trail and May’s Best of Summer magazines.